INTERSPORT partners with New Balance to launch the new Hierro V9 trail running shoe through the retailer’s Project Run brand activation. Set in Chambéry, the “Hierro Night Quest” invites trail runners to embark on “Une quête éclairée”—a unique night trail experience that highlights the shoe’s performance and durability in challenging conditions. This activation brings together the thrill of night running with expert guidance, positioning INTERSPORT and New Balance as leaders in trail running innovation. A content production campaign which aims to promote the retailer partnership with the brand while developing top of mind and brand desirability through short social media contents.
Photos : SPK
Videos : SPK
Creative producer : Romain PETITEAU
Photos : SPK
Videos : SPK
Creative producer : Romain PETITEAU
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Client
Type
New Balance x INTERSPORT
Creative Production
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Index
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ClientTypeAccess
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Fédération française de HandballBrand content strategySee project
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Olympique de Marseille x INTERSPORTCreative productionSee project
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Nike x INTERSPORTCreative ProductionSee project
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NAKAMURAContent StrategySee project
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Asics x INTERSPORTCreative ProductionSee project
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The North Face x INTERSPORTBrand contentSee project
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Rossignol x INTERSPORTBrand contentSee project
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Ligue Nationale de HandballBrand and content strategySee project
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McKINLEYContent strategySee project
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Thaismai Ltd.RebrandingSee project