McKINLEY is an exclusive outdoor brand developed by INTERSPORT, a leading European sporting goods retailer. McKINLEY offers a comprehensive range of outdoor equipment and apparel designed for various activities, including hiking, camping, trekking, trail running, and winter sports. The brand emphasizes functionality, comfort, and durability ensuring that their products meet the demands of outdoor enthusiasts. A content strategy which aims to promote the whole range of the brand, while developing top of mind and brand desirability through short social media contents.
Photos : Paul PATRIX
Videos : Paul PATRIX
Creative producer : Romain PETITEAU
Photos : Paul PATRIX
Videos : Paul PATRIX
Creative producer : Romain PETITEAU
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Client
Type
McKINLEY
Content strategy
See more work
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Index
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ClientTypeAccess
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Fédération française de HandballBrand content strategySee project
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Olympique de Marseille x INTERSPORTCreative productionSee project
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Nike x INTERSPORTCreative ProductionSee project
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NAKAMURAContent StrategySee project
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Asics x INTERSPORTCreative ProductionSee project
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The North Face x INTERSPORTBrand contentSee project
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New Balance x INTERSPORTCreative ProductionSee project
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Rossignol x INTERSPORTBrand contentSee project
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Ligue Nationale de HandballBrand and content strategySee project
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Thaismai Ltd.RebrandingSee project