romain petiteau Creative producer

The Ligue Nationale de Handball (LNH) is the governing body responsible for organizing and promoting professional men’s handball in France. Founded in 2004, it oversees the country’s top-tier competitions, including the Liqui Moly StarLigue (first division), ProLigue (second division), and the Trophée des Champions. Under the umbrella of the French Handball Federation, the LNH plays a key role in the professionalization and visibility of the sport, both nationally and internationally. With strong clubs, passionate fanbases, and growing media coverage, the LNH is a driving force behind the rise of handball within the french sports entertainment scene. A rebranding effort designed to support diversification goals and audience loyalty. This new brand territory aims to reaffirm the prestigious positioning of the “StarLigue,” at a time when the league’s visibility is challenged by star players leaving for more lucrative markets. The objective: maintain competitive strength and reinforce the promise of offering “The best of handball.” The brand positioning was strengthened around core values rooted in the institution’s DNA. Boldness: asserting its ability to innovate and stand out in the French sports landscape. Authenticity: aligning growth strategy with foundational values. Proximity: fostering athlete accessibility and encouraging fan identification. Narrative and content strategy have been redesigned to enrich the experience for the existing fan base, while generating a pull marketing dynamic to attract new audiences.

Graphic design : Kévin FORTIN
Photos : Icon Sport
Creative producer : Romain PETITEAU